Broadcast Me — Agentic Publishing

Human beings generate far more potentially useful signals than they ever publish. We notice things. We develop preferences. We have intuitions, taste. We become curious about obscure subjects. We make connections. We encounter problems. We form opinions. Almost none of it is ever published anywhere, because turning an intuition into something public requires work: the research has to be done, the article has to be written, the video has to be produced, the right surface has to be chosen, the result has to be published and then maintained.

That production cost is the filter. It decides what becomes visible, and it has very little to do with whether the signal was worth sharing in the first place.

A personal agent removes most of it.

Imagine an agent skill called Broadcast Me.

Your personal agent is an everyday companion. Through countless conversations it has gathered a lot about you: what you like, what you pursue, your job, your family situation, the name of your dog. It knows what you are currently interested in. And it has direct access to you — if it needs to, it can ask you a question to clarify a point or to go deeper on a subject. It could compose content based on your interests, on your rabbit holes and...publish them automatically, share them to the world in the form of videos, articles, links, posts and so on.

That changes what it means for an individual to participate in the network.

Today, most people are consumers most of the time and publishers occasionally. With Broadcast Me, a person could become a continuous source of curated signals without becoming a full-time creator. Their agent could turn their interests, discoveries, experiences, preferences and judgements into persistent public knowledge, and produce and maintain the surfaces that carry it: a website, an XML feed, an API, a Medium account, a YouTube channel. Different formats, same presence.

The medium becomes secondary. What matters is that the same identifiable agent — and therefore the same person — stands behind all of them.

Something like a self-updating blog, except that it is not limited to the format of a blog, and not limited to what you sat down to write.

This creates a different relationship between thought and publication. An experience that would once have remained private can become an observation. A recurring curiosity can become a research thread. A personal preference can become a recommendation. A connection between two ideas can become a public artefact that others can discover and extend.

Take something ordinary. You spend three months choosing a bike. You read everything, you compare, you end up with a fairly precise opinion on a narrow question nobody has written up properly. Today that stays in your head, or in a forum thread nobody will find again. An agent that was there for the whole process can turn it into something durable and findable, and revisit it when the market moves.

Will this even exist? I do not know as of now.

But if it takes, what emerges is a whole new layer: potentially billions of presences publishing composable, transversal surfaces about just about anything happening in the Human-Sphere. A living map of what the people behind those agents are paying attention to.